Women who have consumed ‘magazine, blog or newspaper’ content on their tablet in the last 30 days are TWICE AS LIKELY as the general population: To be MOST INFLUENCED by what they see/hear in magazines, the Internet, TV or radio (content and ads) when it comes to what clothing they wear and to be ‘really PASSIONATE about shopping’ Source: GfK ConsumerLife 2014-15, age 15+ yrs, n=2,004