Uma Sekar

Name// Uma Sekar
Position// Melbourne Strategy Director at ZenithOptimedia
What’s your current position?
How long have you been in this position?
Melbourne Strategy Director, 18 months
What do you find most challenging about your role?
Keeping up with the pace of change. It’s challenging, but also keeps life interesting!
How did you get your first job in Media?
I was working at Amirati Puris Lintas (creative agency) in an account co-ordinator role and be-friended the Media Director. We ended up doing belly dancing together and she offered me a job as a planner/buyer..the rest is history!
If you could do any job what would it be?
Be the Melbourne Strategy Director at ZO… OR a talk show host
If you could change one thing about your role what would it be?
Get more access to international perspectives.
What is your favourite magazine?
Do you have a work/life balance?
What was the last campaign you did with magazines?
Connoisseur Ice-cream on a stick launch. We partnered with the VRC/Spring Racing and this extended into Who, In-style and Marie Claire
What might someone be surprised to know about you?
I’ve bungee jumped at Vic falls, Zimbabwe
Best compliment you’ve ever received?
I got married in India recently and having 60 people fly from all over the world to be there was a massive compliment!
Best magazine cover you’ve seen?
Rolling Stone: KD Lang and Cindy Crawford. Provocative