Stephen Fisher

Name// Stephen Fisher
Position// General Manager, Melbourne at Initiative
What’s your current position? How long have you been in this position?
Initiative, General Manager Melbourne. 6 months.
Tell me about someone who has influenced your career?
My first 2 bosses in London. One was the MD of the agency and the other my group director. That period was my apprenticeship into this industry and I learnt so much about the way it operates, how to do business and the importance of relationships. It was a great induction into media and I loved every minute.
What do you find most challenging about your role?
I work with a brilliant and talented group of people, and I approach every day with a sleeves rolled up attitude, I love to be “in” the business. Sometimes those things don’t mix and I do often wrestle with when to get involved in something and when to leave it with the team and let them work through
If you could do any job what would it be?
When I was about 8 and got asked that question the answer was I wanted to be the person who designs LEGO models. I’m now 38 and still reckon that’d be a pretty good way to spend my days.
What is your favourite Magazine?
I’ve got a couple of staples. I know it’s US centric and takes a very specific view of the world but I read Time magazine cover to cover every week. I also a big fan of Wired. Mediaweek and AdNews get read pretty religiously as well.
What was the last campaign you did with magazines?
We work with a lot of brands who use magazines as a big part of their media mix; over the last year we’ve worked with the likes of Bunnings, Officeworks, Sugar Australia and Equal on some great campaigns.
Best compliment you've ever received?
Being offered my current job is right up there.
Who would you most like to interview for a magazine?
Brian Cox, the astro-phycisist. I find the way he explains the universe simple, compelling and yet mind-boggling all at the same time.
If you could meet any one person (from history or currently alive), who would it be?
JFK. He was a polarising character at a critical time in the 20th century; for me though I believe he was someone who had a fundamentally positive world view. It’d be fascinating to hear what he makes of where we’ve ended up today.