Rachel Higgins

Name// Rachel Higgins
Position// Client Communications Planning Director at Mediacom Melbourne
What’s your current position? How long have you been in this position?
CCP Director across Shell, PacBrands and Drinkwise, 15 months.
What would you say most motivates you to do what you do?
That’s a tough one. You know, I feel bad because I can’t remember her name, but about 20 years ago, when I was 7, I was lucky enough to go to a women’s seminar in London where the topic was, “if I could tell you one thing I know now I wish I knew then”. A whole host of very successful women in media talked about when they started out and the most valuable thing they learned. This was in the days of 15 hour work days and being shouted at a lot, and most of them were tough cookies. This one woman got on stage and said, “you cannot cry and whistle at the same time”. She went on to acknowledge that women respond differently to men in confrontational and hostile situations, and men see it as a weakness if you cry at work. But crying, and whistling use different muscles in your face, so you simply cannot cry if you whistle. It’s been bloody useful!
What do you find most challenging about your role?
Managing a team is probably the most rewarding and most challenging part of my role, but I love it. But the big challenge is delivering stand out responses to briefs on very tight deadlines. You want to do the best job you can, but also need to respond to the internal business pressures your clients have – knowing when it’s OK to push back and when it would be inappropriate is an art form.
If you could do any job what would it be?
Well, I’m currently teaching Understanding Advertising Media at RMIT as my job on the side, and really enjoying it. So, I’ll say teaching – mostly because it’s what my Mum always wished I would do.
What is your favourite Magazine?
The King’s Tribune (www.kingstribune.com). It’s written by people with actual brains….plus I was on the cover of the summer printed edition, so double bonus all round!
What was the last campaign you did with magazines?
The last major campaign was for Berlei Bounce last year. Since we were educating women with smaller busts that they still need good support when exercising, mags gave us the right tone and environment to provide the information.
Best compliment you've ever received?
“I do” from my husband
Who would you most like to interview for a magazine?
Audrey Hepburn, then afterwards we’d go shopping together, drink martinis and send selfies to my friend Susie to make her jealous
If you could meet any one person (from history or currently alive), who would it be?
Emmeline Pankhurst, so I could say thank you. Then I would run home and finally send off those citizenship forms so I can vote….