What’s your current position?
How long have you been in this position?
I have been in my current position since January 2012.
If you could have any job what would it be?
I love advertising, media and digital. As long as I was doing something interesting in any of these three areas and working with great people I would be happy. If I couldn’t do that I would be a submariner.
What has surprised you most about working in Media?
The changes in the business in the last 15 years have been spectacular. I always knew a ‘Full Service’ model (Media, Creative and Digital under one roof) produced better work for clients, I’m surprised and delighted it’s become a reality at Spinach.
Do you have a work/life balance?
Absolutely, it’s really important to have interests and activity beyond work. If you’ve got balance you are invariably a better person and better at your job.
What is your favourite magazine?
That’s like asking someone what their favourite movie is. Magazines are a fantastic medium that connect with consumers in a powerful and unique way. An old bloke in London used to tell me the best advertising people read lots of different kinds of magazines. ‘It’s a brilliant way to understand consumers’ he used to say.
How do you describe your job to your friends outside media?
The best job in the world with the occasional perk.
What are you passionate about?
Advertising. There’s so much @#$% work out there, it’s important we don’t settle for mediocrity.
What was the last campaign you did with magazines?
Meyer Cookware. They have some great brands, go on get out there and buy some.
If you could live anywhere in the world, where would you live?
I was fortunate enough to live in London for four years. It was a fantastic experience both personally and professionally. I most enjoyed the travel.
If you could meet any one person (from history or currently alive), who would it be?
Lieutenant Commander Henry (Dacre) Stoker. He was the captain of a the submarine HMAS AE2 that participated in very brave and important actions in the Dardanelles during the ANZAC landings on Gallipoli. It’s not well known but a fascinating and important part of our ANZAC history.