marie claire and Witchery have announced a partnership for the 10th annual White Shirt Campaign. To mark the milestone year, Witchery will release a new capsule collection of 10 white shirts with 100% of gross proceeds donated to the Ovarian Cancer Research Foundation (OCRF).
Ten prominent Australian women, including Samantha Armytage, Kylie Gillies, Jessica Rowe, Sally Obermeder, Ksenija Lukich, Kate Waterhouse, Samantha Harris, Maddison Brown, Samantha Jade and Jodi Anasta, wear this new collection of Witchery white shirts in the May issue of marie claire, lending their personal support to the Campaign.
Nicky Briger, editor of marie claire, said: “The confronting reality is that one woman dies every 10 hours from ovarian cancer in Australia. Wearing a white shirt on World Ovarian Cancer Day is a simple way to make a big difference – and marie claire is delighted to partner with Witchery for this iconic Campaign.”
Witchery Managing Director, Simon Schofield, said: “Since the launch of the first White Shirt Campaign a decade ago, more than $10 million has been raised for the OCRF to support and sustain vital research projects into developing an early detection test for ovarian cancer.”
Lucinda Nolan, OCRF CEO, said: “With the generosity of our partners, and through the purchase of a white shirt, we can together work to further vital research and ensure that every woman, everywhere, is free from the threat of ovarian cancer.
“Thanks to increased funding and research, we’re already starting to see positive improvements in treatments and patient outcomes.”
Witchery’s 10 white shirts are available in-store now and will be sold over six weeks to coincide with World Ovarian Cancer Day on May 8. marie claire’s May issue, featuring the Witchery White Shirt ambassador portfolio, is on-sale April 5.