Vogue Living has been reimagined with its September/October issue with the leading luxury homes brand also launching a new speaker series, Vogue Living Women of Excellence, in partnership with BMW.
News Prestige Network’s editorial director, Edwina McCann, said: “The Vogue Living team, under recently appointed editor Rebecca Caratti, has been working on this new look-and-feel over the past few months, to further position it to an affluent female, fashion-forward audience with contemporary aspirations across design, interiors architecture, lifestyle, travel and entertaining.
“The brand is thriving across print, digital, social and events and this investment in the evolution of Vogue Living delivers luxury reimagined with a strong new identity for the next decade.”
From the September/October 2018 issue, the magazine features a fresh and dynamic redesign along with the new editorial direction.
Four key editorial pillars have been introduced:
- VLoves: The latest designs, product launches and retail destinations. Along with hot, new, now designs, trends and retail experiences.
- VLife: The faces to know now: artists, designers and creatives. Behind-the-scenes with the world’s most creative minds, the people who represent the breadth and diversity of design today.
- VLiving: Inside the world’s most extraordinary homes.
- VList: Where to stay, eat and drink. The ultimate guide to the hottest travel destinations and dining experiences.
Vogue Living editor, Rebecca Caratti, said: “With a heritage brand like Vogue Living, our readers have grown up with it. It’s a title that creates genuine, emotional connection and transfers value across generations. They are collectors of art, seekers of exclusive experiences and advocates of great design and I couldn’t be more excited to share our new look with them.
“This issue is also a celebration of women, their creativity and excellence. In keeping with the focus on female empowerment, I’m delighted to announce the launch of Vogue Living’s 2018 Women of Excellence speaker series, in partnership with BMW. Over the next six months, we will host a series of dinner events in Melbourne and Sydney which will comprise of panel discussions with some of the top female creatives in the industry.
“At Vogue Living, we celebrate and nurture women pushing the boundaries in all areas of design. Our goal with Women of Excellence is to create a platform to support and honour these women, which will begin a conversation to encourage future female creatives.”
BMW Australia general manager – marketing Tony Sesto said: “Diversity and the representation of women in the industry play an important role within BMW Australia. We’re pleased to extend this brand value to other industries through our partnership with Vogue Living for the inaugural Women of Excellence series.”
The September/October issue features a portfolio of women who make up the world’s most visionary design talent. Also in the issue are breathtaking homes created by female interior designers, while each home has its own unique personality, there’s a shared sensibility in the strong, feminine design across the interiors. Travel expert Lee Tulloch climbs on board the new generation of luxury cruises in a Cruise special.
Over five decades Vogue Living has established itself as Australia’s foremost prestige design and lifestyle media brand. It has the leading audience* of any prestige home and lifestyle media brand in the country, along with strong followings from the most design-forward cities in the world – Milan, New York, Paris and Los Angeles.
Vogue Living has a readership of 289,000 (EMMA, May 2018) and a social media audience of over 2.9 million across Facebook (1.9 million likes), Instagram (1 million followers), Twitter (26,670 followers) and Pinterest (43,000 followers).