Pacific Magazines & Skylanders partner for augmented reality cover

Pacific Magazines announced it has partnered with global entertainment powerhouse, Activision to bring new augmented reality (AR) technology to the country’s biggest selling kids’ magazine K-Zone – with a new Skylander AR app which turns the magazine’s cover into a live game.

“Bringing the cover to life is not only a first for our brand, or Pacific – it’s a first for any Australian magazine,” comments Helen Morassut, Publisher, Pacific Magazines.
“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”

Skylanders is a global kids gaming phenomenon. The $2 billion brand has a history of breaking new territory – launching the lucrative Toys to Life category in 2011 – with the first-in-market Skylanders Battlecast cards and Augmented Reality game the latest evolution of the brand. The K-Zone special execution coincides with the release of the Skylanders Battlecast game launching April 14.

“The Skylanders brand is all about innovation and we’re really excited to partner with a market-leading innovator like K-Zone to launch Skylanders Battlecast and bring the K-Zone cover to life,” comments Kathryn Roberts, Senior Brand Manager at Activision.

The May issue of K-Zone will include a “Skylanders Battlecast Cards to Life” card printed on its cover as well as a covermounted Skylanders Battlecast card. Users simply download the free Skylanders Battlecast app and scan the K-Zone cover to make the characters come to life and battle each other in real time.

Pacific Magazines will support this first with in-magazine and digital promotion in addition to newsagent point-of-sale which invites kids to trial the technology and show how – in real time – the cover comes to life. The May issue of K-Zone also includes a free LEGO Star Wars gift with purchase.

Daniel Findlay, Editor-In-Chief, Youth titles, Pacific, comments, “Our Skylander obsessed readers are going to love this execution and we’re really excited to create something special with a valued partner like Activision.”

“Innovation has kept K-Zone top of the youth market for the last ten years. We’re continuing to pioneer with this latest launch – and we’re going to keep breaking new ground as we finalise new and exciting projects in the coming weeks,” adds Findlay.

Pacific Magazines & Skylanders partner for augmented reality cover