NewsLifeMedia’s executive editor Melissa Overman today announced that Melissa Wilson has been appointed editor of Australia’s number one* parenting website Kidspot.com.au.
With over 17 years’ experience in the media industry, Ms Wilson joins Kidspot.com.au from Daily Mail Australia where she was deputy editor of news and Femail.
In her new role starting today, Ms Wilson will be responsible for developing and implementing the editorial content strategy for the brand, creating quality and innovative content that will engage and evolve the Kidspot.com.au audience.
Ms Overman said: “Kidspot.com.au connects with more Aussie mums than any other site in this country and has an extremely engaged audience across social platforms. Our audience of fiercely proud mums are keen to maintain their independence as women at the same time as bringing up their children. Serving up content that resonates with the needs of every day women is what Kidspot.com.au is all about, whether that is health, entertainment, parenting, beauty, travel, or food news. We have been investing heavily in the brand. The site is now fully responsive and our traffic and engagement growth is going from strength-to-strength. As we continue to evolve the brand with a fresh new content strategy which includes new contributors, a stronger focus on video and driving the conversation and agenda for women across the country, it’s very exciting to have such an experienced editor as Melissa join the business to lead the editorial direction of Kidspot.com.au across all of our platforms.”
Ms Wilson said: “I am thrilled to be joining the talented and energetic team at Kidspot.com.au. I look forward to working with them to grow the site and build on the top quality content currently produced for women across the country. As a mother of two young children I’m well aware of the issues and topics that parents are passionate about and believe it’s important to deliver a broad range of engaging subjects and talking points to our audience. Just because you’ve had a baby doesn’t mean that’s the only thing you want to read about. I’m really excited by plans to extend the brand and I can’t wait to get started.”
Ms Wilson has worked in all aspects of the media industry and across most platforms. She began her career in broadcast journalism in regional radio and then moved into television producing and presenting programs with Arena TV and Showtime. She was senior entertainment producer/reporter for Network Ten before moving into digital news managing a team of 20 journalists and video journalists as deputy news editor for the Daily Mail Australia and then most recently as deputy editor of Femail.
Kidspot.com.au achieved a unique audience of 2.039 million* DRM in April, leading the parenting category with a margin of 680,000 ahead of the closest competitor. Kidspot.com.au represents 48.5% of the parenting competitive set audience.
*Source: Nielsen Digital Ratings Monthly, April 2016