FIPP is the network for global media, representing content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest. FIPP has more than 500 member companies, which includes 30 national associations, more than 350 media owners and more than 80 service providers to the industry and associated organisations, in more than 60 countries.
Magazine Networks Australia has won Insight Award Gold Winner for its Passion Response Study which looked at general data on who reads magazines online and offline, the overlap between online and offline, time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion, home, health, food, lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
The judges said: “The concept was simple but applicable to all magazine publishers. Although there was perhaps a lost opportunity to involve advertisers. It provided strong evidence for magazine media.
The 8th FIPP Insight Awards publicly acknowledge outstanding research, spread knowledge about successful studies, and stimulate ideas for further projects.
The FIPP Insight Awards will be presented at the FIPP World Congress in London, 9-11 October 2017.