Girlfriend, Australia’s only dedicated publication for Gen Z women, is partnering with tanning brand Bondi Sands for the Girlfriend 25 Under 25 awards which will recognise the country’s top 25 empowered and powerful women under the age of 25 who are driving change in fields including sport, science, body positivity, beauty and tech.
Together the two brands will join forces to name the best young entrepreneurs, influencers and game-changers – proving that the future really is female.
Girlfriend Editor Stacey Hicks said: “Girlfriend’s audience is powerful, intelligent and ambitious. She’s more aware of the world around her and believes in positivity and empowerment. The 25 Under 25 awards are the perfect way to give these inspiring young women a platform to share their message and we’re thrilled to partner with Bondi Sands for this exciting concept.”
The awards will be the culmination of a four-month campaign across Girlfriend’s social, digital and print platforms which boast a total footprint of 2.3 million.
One winner will appear on the summer issue flip cover with the inspirational stories from all of the winners shared within the pages of the issue as well as social and online.
Bondi Sands Co-Founder Blair James said: “At Bondi Sands we are passionate about body positivity, innovation and celebrating women’s empowerment. We are thrilled to partner with Girlfriend for the 25 Under 25 awards as the brand shares our core values in celebrating all things positivity.”
Voters who nominate inspiring young women will be in the running to win a year’s supply of Bondi Sands tanning products as well as $5,000 cash. Voting is now open.