Bauer Media and Ten announce WhichCar TV

Bauer Media and Network Ten have announced an all-new television show for 2019 showcasing everything new car buyers need and car lovers want.

WhichCar TV kicks off on January 13, 2019. Each episode will be packed with inspirational new car adventures and engaging reviews providing fascinating glimpses into car culture through the eyes of Australia’s biggest multi-platform new car website, WhichCar.com.au.

WhichCar TV will showcase the top-class storytelling skills of Australia’s most passionate car journalists from Wheels, Motor, 4X4 Australia, Unique Cars and Street Machine, combined with insightful and inspiring new car content from the consumer-focused experts at WhichCar.

Bauer Trader Media General Manager Terry Williams-King said WhichCar TV is the exciting next phase of the expansion strategy for WhichCar.com.au, Australia’s fastest growing new car website.

“We are thrilled to be working with Network Ten to bring Australians a show highlighting the incredible variety of new cars in Australia today. We are also proud to have the support of our major sponsor, Continental Tyres, on this exciting journey with us.

“Bauer’s great motoring brands – from WhichCar to Wheels, 4X4 to Unique Cars – have already established themselves as leaders in video storytelling via the WhichCar.com.au website. Bringing those skills to a wider television audience is a natural next step.”

WhichCar TV builds on the successful relaunch of the WhichCar brand earlier this year, in which all of Australia’s best car magazines unified their individual websites at WhichCar.com.au.

More recently, WhichCar announced the formation of a new editorial team focusing on new car consumers, intenders and owners.

This dedicated WhichCar editorial team includes former Wheels editor Glenn Butler, and experienced journalists Tony O’Kane, Daniel Gardner and David Bonnici.

Ged Bulmer, Bauer Trader Media General Manager of Motoring, and Glenn Butler, Channel Director of WhichCar, will lead the creative direction of the TV show, ensuring each episode combines engaging and insightful consumer content with captivating enthusiast content from Bauer’s enthusiast brands.