Bauer Media has launched its latest initiative in female-driven storytelling, digital destination Women to Love.
Women to Love is a cross-brand content initiative spanning the Bauer women’s digital network, including Now to Love, sharing relevant and inspiring stories of women in the arts across Australia.
Women to Love celebrates women who are making a difference, leading their field and driving conversation around women’s roles in the arts and media industries. Longer-form storytelling sees interviews with personalities including NOW founder Tracey Spicer, filmmakers Genevieve Clay-Smith and Lynette Wallworth, illustrator Kerrie Hess and writer and actress Michelle Law.
Women to Love’s launch is in response to key insights around women’s presence within senior creative arts positions. Statistics from the Center for the Study of Women in Television and Film show that despite women accounting for 52% of filmgoers, of the top 100 films of 2016, just 4% of directors were female and in 2015, women made up just 19% of the workforce on top grossing films – the same figure as 2001.
The platform is edited by Digital Features Editor Mahalia Chang and Lorna Gray, Managing Editor, Digital Features, and will play an important role in contributing to Bauer’s corporate promise, announced in February, to deliver 10 Million Words across its brands by 2019.
“Women to Love comes at a cataclysmic time in the media landscape. The female voice has never been so prevalent in mainstream media,” says Gray. “Women to Love is an essential element of Bauer’s overarching Female Futures strategy, delivering an engaging, focused and unique editorial platform in which we can continue to share the type of female-focused storytelling the likes of Story54 has done so successfully.”
Featured creative Kerrie Hess says, “I’m thrilled to be part of ‘Women to Love’. It’s great to see all kinds of women in the arts celebrated on the platform. Supporting each other is the best way we can all move forward together.”
The Bauer women’s digital network currently attracts an audience of 3.3 million Australians every month according to Roy Morgan Audiences March 2018. Now to Love, the home of Australia’s heartland magazine brands, reaches an audience of 1.2 million and 3.3 million social connections.