Bauer Female Futures

Bauer delivers on corporate promise to write 10 million words to support women

Bauer Media has delivered on its corporate promise to write 10 Million Words towards a more equal #Femalefuture. As of December 13, the word count stood at 10,531,653 words and was forecast to exceed the number by December 31, 2018.

As part of the business’ 2018 #Femalefutures Initiative, Bauer Media’s brands have worked tirelessly to champion a more equal future for women across all pages and platforms.

Bauer Media magazine brands have created content that aims to improve women’s financial literacy, profile women in STEM-related industries, paint a picture of a diverse Australia and the changing face of families, close the super and the gender pay gap, and educate women on how to prepare for AI’s effect on employment. Bauer has strived to ensure that each of its platforms celebrated, empowered, profiled and educated readers to inspire and influence societal change. 

Brands such as The Australian Women’s Weekly, Woman’s Day and Harper’s BAZAAR  have profiled influential women from all walks of Australian life including Dame Quentin Bryce, Julie Bishop, Sibella Court, Camilla Franks, Maggie Beer, Natalie Joyce, Dr Kerryn Phelps, Amy Shark, AFLW player Darcy Vescio and Katherine Langford.

Along with the 10 Million Word commitment, Bauer continued to forge a #Femalefuture through campaigns, activations and events. From The Australian Women’s Weekly Women of the Future Awards, ELLE’s Rise Up print on demand April issue, and Harper’s BAZAAR’s initiative rebrand from “Fabulous At Any Age” to “Visionary Women”, Bauer endeavours to drive change where readers have said it’s needed most.

In July, Bauer launched “No Gender Selective Tax” a united Bauer campaign to remove the unfair tax on tampons.  After only four weeks, Bauer Media welcomed the decision by the state, territory and federal governments to remove the GST on sanitary products which was described by Editor-In-Chief of The Australian Women’s Weekly, Nicole Byers as a “great win for women”.

Of achieving the 10 Million Words milestone, Paul Dykzeul commented, “To say we’re proud of this achievement is an understatement. When we launched in February, the idea of ten million words felt ambitious but achievable if the entire business and our brands got behind and supported the cause. 

“The milestone is a testament to the dedication and passion of our talented team who have reached the target in just 10 months. Shaping a more equal female future for Australian women is at the forefront of everything we do and we all look forward to continuing champion this throughout 2019 and beyond.” 

The Bauer titles and productions arms involved in reaching the 10 million milestone include:

  • The Australian Women’s Weekly
  • Harper’s BAZAAR
  • Australian House & Garden
  • Real Living
  • Gourmet Traveller
  • Elle
  • Woman’s Day
  • OK
  • NW
  • TV Week
  • Empire
  • Take 5
  • Trader Motoring Group
  • Money
  • Country Style
  • Belle
  • Inside Out
  • Story 54