Magazine Publishers Australia (MPA) released Magazine Media 360° Report for the quarter ending December 2015. Magazine audience impressions have increased by 3.1MM mainly driven by social media across facebook, twitter, Instagram and pinterest.
The report comprehensively captures all multi-platform data from 46 Australian magazine brands, with print, digital and social data summarised within the one report. It collates data from different sources: print readership from emma©, Nielsen© website data and social data from the social media platforms.
Commenting on the report, Peter Zavecz, Chairman of Magazine Publishers Australia said: “The release of 360° data from the MPA is a timely, strategic move for the industry which better reflects how audiences interact with brands today.”
Mary Ann Azer, Executive Director of Magazine Publishers Australia, said: “We are very transparent on the results of magazines and we will continue to share this data with the market. There will be fluctuations from month to month but the data we are providing is a much better reflection of the market and we want all media agencies and advertisers to start using it.”