Buyer’s Action Measure (BAM)

What is BAM?

The Buyer’s Action Measure (BAM) is the patented system for measuring the range of actions taken by a consumer as a result of reading an ad in a nominated magazine or genre of magazines, or an ad for a particular product category. Actions taken are broadly grouped as Investigation, Word of Mouth and Retail.

What is the BAM Estimator?

The Estimator is an easy to use tool that utilises the BAM database of ads to predict the scores likely to be achieved by an ad. It achieves this by generating average scores for an ad based on the range of criteria selected as most relevant. It measures:

  • How magazines deliver
  • Key Actions by Category
  • Attracting new buyers
  • Executional analysis