Dr. Nick Southgate: How magazines create a trustworthy space due to their reliable community of knowledge.
When people make decisions they do, of course, aim to make the best decision. Our common-sense instinct is that a good decision is well-informed, so people go seeking information
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A report commissioned by Magnetic UK - the marketing agency for consumer magazines - and compiled by independent digital and media industry analysts Enders Analysis, has found that a growing focus on short-term returns, paired with a digital media landscape which can deliver metrics that show short-term success, risks leading to a drop in long term ROI, brand equity and consumer satisfaction.
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Fiftyfive5 Research Study among 2200 readers which clearly identifies the role of magazines online & offline.
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At the PPA Festival recently Sue Elms, the experienced media practitioner, consultant, and founder of Skin the Cat Ltd gave Magnetic Media UK her views on ROI from outside the magazine media industry
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Magnetic UK set out to explore the role of magazine media in this new influencer eco-system and the impact they have in terms of reach and engagement compared to other channels.
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As part of the relaunch of Australia’s number one teen brand, Girlfriend, Pacific Magazines conducted a six month comparative study between Gen Z and millennials. Over 1,500 Gen Zs and millennials participated in the survey which compared how their own unique cultural, social and technological experiences have shaped their behaviours, desires and aspirations. While millennials value individuality and living in the moment, Gen Z are taking a more practical life approach and consider security and stability (especially for their future) very important.
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Pacific’s online wedding destination, mywedding.com has conducted its tenth biennual Cost of Love study, the only national survey of its kind and the bridal industry’s benchmark. Over 1,000 engaged and recently married women completed the study, which revealed the average cost of a wedding is now at an all-time high, rising by 4 per cent in the last two years and doubling in the last decade, to now sit at $90,128. The figure represents a staggering 75% of the average Australian couple’s annual income – and is $30,000 more than the average Australian personal income.
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Magnetic UK wanted to take a fresh look at influencers to understand what makes a successful influencer. They looked at this from multiple angles pulling together five separate data sources exploring influencer marketing from the consumer and content perspectives whilst considering both digital and offline channels.
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Did you know.... Magazine media generates more social content than any other channel. The #1 brand on Facebook, Twitter and Instagram is a magazine media brand (National Geographic.) 24 of the top 100 brands on Facebook, Twitter and Instagram are magazine media brands.
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This analysis by Millward Brown for MPA USA identifies the strengths of Print media, as compared to Online and TV media, by evaluating the media channels separately and in combination with each other.
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'The New Mainstream' reveals six diverse audience segments that challenge the millennial stereotypes. 'The New Mainstream' 'will become an ongoing initiative from Time Inc. UK to further understanding of the diverse personas within the millennial audience, so that marketers and advertisers can better unlock their commercial power.
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A national study delving in to the mood and attitudes of Australians and how they perceive their home and time spent within it.
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Launched by Magnetic Media UK at Spark and commissioned with Carat – Metrics That Matter – looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
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New Idea has released new findings from its Household CEO Report, a national survey delving in to the mood and attitudes of Australian women.
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Magazine advertising easily produces the highest return per dollar of ad spend and digital video the least, a comprehensive US study of consumer packaged goods (CPG) advertising has found.
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Magnetic UK has published new research in collaboration with Millward Brown – Why Being Different Still Makes a Difference. The research looks at how best to achieve growth for brands, with findings showing that whilst saliency does lead to growth, on average brands which boost salience grow twice as much by being meaningful and different as well. These important metrics are also more likely to drive price premium – an objective not impacted by saliency.
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See this research from Magnetic UK regarding how magazine media plays a unique role for motoring, providing professionally edited curated content that can both inspire the reader with reviews and opinions to reward their long-term passion, and also provide practical information, equipping the reader with relevant information at different touchpoints along the purchase journey.
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The report comprehensively captures all multi-platform data from 46 Australian magazine brands, with print, digital and social data summarised within the one report.
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This report assesses the impact on newsagents and publishers implementation of a proposed magazine distribution Code of Conduct.
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Watch Magnetic UK's short which outlines the key strengths and vital role that magazine brands play in consumers lives, and how advertisers can benefit.
Making a fashion brand - Sainsbury, a UK Supermarket's highly successful campaign
If you want your communication to work, to be effective, it needs to get lodged in consumer’s memories so that they can act upon it later. In a landscape of abundant content, alternating attention and endless ad inventory- how? Neuro-science reminds us that there is a strong link between memory encoding and behaviour. Through the lens of this advancing discipline Magnetic UK have taken a fresh look at communications effectiveness to reveal some guiding principles for brands.
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Magnetic UK latest Moments That Matter research shows that 70% of all magazine moments fulfill a ‘pleasurable reward’ or ‘purposeful information’ need, which in modern happiness theory are thought to be the key drivers of wellbeing.
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Millennials are changing the shape of the luxury market in the UK, according to new insight from Hearst Magazines UK.
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The British Army turned to magazine media to help boost the recruitment of female troops. Find out how Time Inc. UK leveraged the power of its brands to create this innovative multi-platform campaign.
Magnetic UK’s ‘Moments that Matter’ study considers the relationship that consumers have with magazine content in the context of the moment, and the implications for advertising and marketing.
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Appetite for Life is an in depth look at food through the eyes of the Australian home cook to understand the role it plays in their lifestyle, aspirations and connections with others. Furthermore, the study highlights five big shifts in the consumer food landscape.
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The fourth edition of Deloitte’s Media Consumer Survey provides a snapshot of how Australians are currently consuming different media and entertainment and how this has changed over time.
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As advertising tech spend soars past £1bn this year, Dave Chopping, Head of Insight and Rebecca Batey, Senior Insight Executive at Time Inc. UK, look at the highly-influential role that magazine media plays in consumers’ decisions to purchase technology. When we look at those who read print magazines during their technology purchase journey, versus those who use other media, we discover an audience that is well placed to invest significantly in new technology products and is more influenced by magazine advertising than any other media. How can we claim this? It’s by exploring the power of magazines through Time Inc. UK’s 'Time for Tech*' research.
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FAQ regarding MPA - Nielsen Econometric Modelling Study
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MAPP allows weekly breakdown of readership data based on actual reach curves & provides performance estimates for each issue of a title. Mainly used for econometric modelling studies, mapp’s metrics are based on an algorithm using currency readership (Emma or Roy Morgan) and sales estimates from publishers.
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The ‘How We Live’ study we continue to unearth Australian women’s relationships with their sanctuaries…their homes. The study focuses on how The Australian Dream has been evolving and how Australians have changed how they are investing and living in their homes. 5 Macro trends have been defining this change in consumer behaviour and home designs.
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