Research Studies

'12 Magazine Truths' outlines the key strengths of the influential and effective advertising medium of consumer magazines. The presentation brings together industry data and research to demonstrate the powerful engagement audiences have with magazines and the effective environment they provide for advertisers. MPA 2010. PdF 2.4MB.

No other media achieves the levels of 'engagement' that magazines enjoy. Yet there are many myths about the power and role of magazines. This challenges the myths with facts. MPA 2009. Pdf 2.5MB

A step-by-step guide for newsagents on how to display, track and manage their magazine range to meet their customers' needs. MPA 2005. PdF 1.7MB

A new ad sales tool from the US industry using third-party research insights to demonstrate how magazines are key to achieving marketing objectives in the current climate. USMPA 2008.

New perspective linking time spent and ad results. Shows the ad influence of a medium relative to time spent with the medium. Magazines and newspapers rank top 2 with greatest influence relative to time spent. US MPA 2008. Pdf 65KB.

Each medium influences online behaviour differently and plays a distinctive role. Magazine ads generate web traffic at each stage of the purchase funnel, especially purchase intent. US MPA 2007. PdF 100KB

Major Australian study of consumers' relationships with media and their attitudes to advertising. Demonstrates magazines' close connections with readers and welcoming ad environment. MPA 2007. PdF 1.6MB

Planning guidelines for media agencies looking to engage consumers in a receptive and relevant media environment. UK PPA 2007. 1.5MB

How magazines deliver engagement to their readers and their advertisers. Magazines engage in several ways including as trusted friend, inspiration and bridge to interaction. UK PPA 2006. PdF 2.6MB

Insights on purchase funnel dynamics. Findings indicate magazines excel at driving purchase intent. Offline media often found to be better than online in driving web traffic, with magazines performing most consistently. US MPA 2007. PdF 370KB

A focus on media engagement, the complexities of defining it and why it is important in a world of greater choice. US MPA 2005. 557KB

How magazines make media budgets work harder, improving the efficiency of schedules and optimising media planning targets. PPA 2005. PdF 2MB

How print ads communicate with readers and how different creative formats are interpreted. UK PPA 2004. PdF 2.6MB

Tracking study by Millward Brown of FMCG brands proves magazine advertising increases brand consideration, brand trial and purchase frequency. MPA 2004. PdF 2MB

Demonstrates the strong and intense interaction readers have with magazines, measured in time spent reading and multiple reading occasions, and their receptivity to advertising. MPA 2002. PdF 1MB