Gemma Lasenby

Name// Gemma Lasenby
Position// Communications Director at UM
What’s your current position? How long have you been in this position?
Communications Director at UM. 2.5 years at UM, 6 months in this position.
What was your first job in Media?
A full time media co-ordinator and part-time brat-packer during the golden years of ZenithOptimedia Melbourne.
Tell me about someone who has influenced your career?
Sarah Thom who was my first boss, she’s managed to stay real and genuine throughout her career.
What would you say most motivates you to do what you do?
A real curiosity about our client’s businesses and the evolving partnership we have with them. And to be honest I like the slightly superior feeling we get when we talk about consumer behaviour.
If you could do any job what would it be?
I met a man once who produces the DVD Extras footage for feature films, I thought that was brilliant. You’re get to feel like you’re a part of the film, interview all the actors but you can be far more playful with the content.
What is your favourite Magazine?
NW it’s total escapism.
What was the last campaign you did with magazines?
Kmart Christmas 2012
What makes you laugh?
I just discovered the (now-cancelled) TV series Party Down.
Best compliment you've ever received?
I don’t know if you want to be good at this, but you are.
If you were on the cover of a magazine, which one would it be?
UFC clearly.