Daniel Andrew

Name// Daniel Andrew
Position// Account Director at Mitchell Communication Group
What’s your current position? How long have you been in this position?
Account Director, 1 year
What would you say most motivates you to do what you do?
I love the problem solving aspect of the job, trying to get the most effective campaign within the available budget that best meets the client’s needs. I’m also very interested in how the media landscape keeps evolving at a rapid rate and pay a lot of attention to the new advertising opportunities that are constantly arising and how they can be used in innovate ways.
How did you get your first job in Media?
I applied for an entry level position as a Media assistant/tear sheeter at HMA Blaze working on the Federal Government Recruitment advertising. I would spend 2 days a week physically cutting ads out of newspaper, my fingers covered in ink at the end of the day. Fortunately, I was promoted to a full-time media assistant 6 weeks later and was able to avoid any long term effects of ink poisoning.
What do you do when you aren't working?
I’m a big film buff, so watch a lot of movies and then over analyse them with friends.
How do you describe your job to your friends outside media?
To quote Nick Swifte, “I put ads on TV that annoy people”.
What is your favourite magazine?
Every month I have 2 titles I always have to read, Empire magazine, to get my fill of movie news and Men’s Health, which a girlfriend once described as Cosmo for men.
What was the last campaign you did with magazines?
We used magazines to support the latest Ristorante Frozen Pizzas. The product has only been in the Australian market for 2 years and we launched with broad reach and food titles. It was important to let consumers know that the product was superior to what consumers had been sold as frozen pizza up to that point. Magazines will continue to be part of the mix for this client as we look to introduce augmented reality as part of the magazine component.
What did you want to be when you grew up?
James Bond. Still do.
What makes you laugh?
I’ve got a bit of a warped sense of humour, like most people in our industry, so South Park or anything a bit wrong, always makes me laugh.
Who would you most like to interview for a magazine?
Being a movie buff, would love to interview Steven Soderbergh, director of a wide range of films, such as Traffic, Erin Brockovich, the Ocean’s 11 films and even Magic Mike. He always had interesting opinions of the film industry and recently retired from making films despite still being at the top of his game.