Magazines continue to hold sway with readers
16 Nov 2009
Magazines continue to attract robust audience numbers, with women’s weekly magazines read by more than 7.6 million people on average and men’s interest and lifestyle titles read by 2.2 million
Better Homes & Gardens takes top prize in new awards
08 Nov 2009
Winners of a new magazine awards program, launched by ad trade journal AdNews, were announced on Friday, with Pacific Magazines’ Better Homes and Gardens taking out top honours.
Ad revenue downturn slows
21 Sep 2009
CEASA figures for the first half 2009 show total ad revenue across all media falling 8.5 per cent to June. But signs the downturn may be slowing come from data released by Standard Media Index (SMI) which shows ad spend up in August.
Magazine ads that drive sales
08 Sep 2009
New research from MRI Starch in the US has again proven the causal link between magazine ads and product/service sales.
More proof – magazine advertising delivers ROI
05 Aug 2009
A new toolkit of more than 25 case studies has been released by the UK magazine industry, demonstrating the accountability of magazines and the results they deliver for advertisers.
Magazine Fast Facts
07 Jul 2009
More than eight in 10 Australians read at least one magazine, 85 per cent of females and 78 per cent of males.
Spending stimulus through magazines
17 Jun 2009
Magazine advertising could be one of the best routes to boosting sales and stimulating spending in the economy, going by shopping data in the latest Morgan readership survey.
Trusted Advisers gravitate to magazines
08 Jun 2009
People whom friends seek out for advice on a range of products and purchases, from food to fashion and home wares, are themselves more likely to seek out magazines than other media
Social media is about networking, not brands; magazines do better for advertisers
27 May 2009
Studies into social media’s function as an advertising channel show it is used more for staying in touch with friends than seeking guidance on purchase decisions.
Magazine ads ranked high value; readers ranked ‘dynamic’ and ‘open’
06 May 2009
Two new US studies add weight to magazines’ media engagement proposition – time spent with magazines is quality time for advertisers
Early Adopters heavily into magazines
20 Apr 2009
People who are often the first to try new supermarket brands or the latest fashions, to update their home interiors or upgrade to the latest mobile, are more likely to be heavy users of magazines than other media.
Healthy story for magazines
20 Apr 2009
Australia’s two leading magazine publishers, ACP Magazines and Pacific Magazines, have announced new investments in the health and healthy lifestyle corner of the magazine market, tapping into one of the more buoyant consumer segments given the current economic climate.
Magazine ad revenue grows to $788m in 2008
17 Apr 2009
Consumer magazine advertising revenue grew by one percent in 2008 to $788 million, up from $780 million the previous year, according to the latest report from the Commercial Economic Advisory Centre of Australia (CEASA).