MPA becomes a member of Publishers Australia
12 Nov 2010
Magazine Publishers of Australia is to become a member of Publishers Australia, a move that will enable the organisations to share resources and provide a combined voice
Magazines show resilience in latest audience results
23 Aug 2010
Magazine readership and net paid circulation results for the latest period to June 2010 show resilience in challenging market conditions
Readers turning to magazines more as recovery continues
14 May 2010
The total audience for consumer magazines grew in the latest Morgan survey signalling reader numbers are on more solid ground. Gross average issue readership edged 0.5 per cent higher compared to the previous survey for December 2009, reaching 39.1 million.
Magazines a powerful ad environment, new presentation updates key strengths
23 Mar 2010
MPA's latest presentation '12 Magazine Truths' outlines the key strengths of the influential and effective advertising medium of consumer magazines.
Magazines + the internet a better match for advertisers
05 Feb 2010
Advertisers planning integrated media campaigns that include the internet stand to benefit by also using magazines due to the synergy between the two
Ad spend growth ahead, auto and finance the big growth sectors
31 Dec 2009
National advertisers are predicting a 5.3% increase in main media ad spend in 2010, according to Starcom MediaVest’s Media Futures survey conducted in November.
Magazines continue to hold sway with readers
16 Nov 2009
Magazines continue to attract robust audience numbers, with women’s weekly magazines read by more than 7.6 million people on average and men’s interest and lifestyle titles read by 2.2 million
Better Homes & Gardens takes top prize in new awards
08 Nov 2009
Winners of a new magazine awards program, launched by ad trade journal AdNews, were announced on Friday, with Pacific Magazines’ Better Homes and Gardens taking out top honours.
Ad revenue downturn slows
21 Sep 2009
CEASA figures for the first half 2009 show total ad revenue across all media falling 8.5 per cent to June. But signs the downturn may be slowing come from data released by Standard Media Index (SMI) which shows ad spend up in August.
Magazine ads that drive sales
08 Sep 2009
New research from MRI Starch in the US has again proven the causal link between magazine ads and product/service sales.
More proof – magazine advertising delivers ROI
05 Aug 2009
A new toolkit of more than 25 case studies has been released by the UK magazine industry, demonstrating the accountability of magazines and the results they deliver for advertisers.
Magazine Fast Facts
07 Jul 2009
More than eight in 10 Australians read at least one magazine, 85 per cent of females and 78 per cent of males.
Spending stimulus through magazines
17 Jun 2009
Magazine advertising could be one of the best routes to boosting sales and stimulating spending in the economy, going by shopping data in the latest Morgan readership survey.
Trusted Advisers gravitate to magazines
08 Jun 2009
People whom friends seek out for advice on a range of products and purchases, from food to fashion and home wares, are themselves more likely to seek out magazines than other media
Social media is about networking, not brands; magazines do better for advertisers
27 May 2009
Studies into social media’s function as an advertising channel show it is used more for staying in touch with friends than seeking guidance on purchase decisions.
Magazine ads ranked high value; readers ranked ‘dynamic’ and ‘open’
06 May 2009
Two new US studies add weight to magazines’ media engagement proposition – time spent with magazines is quality time for advertisers
Early Adopters heavily into magazines
20 Apr 2009
People who are often the first to try new supermarket brands or the latest fashions, to update their home interiors or upgrade to the latest mobile, are more likely to be heavy users of magazines than other media.