Women’s Health has revealed another powerful new brand extension in partnership with foundation sponsor Samsung. On September 6, Women’s Health will host the first WH Talks event, a series of exclusive, thought-provoking conversations with experts and influencers in the health, wellness and fitness space, at the Sydney Opera House.
The inaugural WH Talks, to be hosted by Women’s Health Editor Jacqui Mooney, will focus on what mental and physical wellness means today. The intimate, two-hour event will include a zen-boosting yoga class and light breakfast, followed by a panel discussion with former Australian Diamonds captain and 2014 Commonwealth Games gold medallist Sharni Layton, TV presenter, author and co-founder of lifestyle business SWIISH Sally Obermeder, nutrition coach and personal trainer Luke Hines and Keep It Cleaner co-founder Laura Henshaw.
The panel will join Mooney to discuss what wellness means to them personally, how to cultivate it the face of an increasingly busy world – and the importance of mental health – as they share stories and practical tips for the audience to take into their daily lives.
The launch of WH Talks is the latest example of how Women’s Health Australia continues to innovate and extend the brand – responding to the needs of its rapidly-growing audience of 828,000 women across print, digital and social – creating deeply engaging and life-improving content while simultaneously offering bespoke opportunities for its commercial partners.
Mooney said: “In today’s modern world, wellness is now about so much more than just blood pressure and BMI. We’re thrilled to partner with Samsung for our first WH Talks event where we’ll explore the latest thinking on energy, fitness and nutrition, along with resilience and mental wellbeing. This truly inspiring morning is yet another demonstration of how Women’s Health responds toa and engages with, its growing audience of health-conscious consumers, creating the kind of content and experiences they crave. We want everyone to leave feeling empowered with plenty of practical tips to give their body and mind some TLC, daily.”
The information and strategies the panel explore on the day will be rolled out as both digital and video content, amplified across all Women’s Health brand platforms to extend reach and awareness. In addition to WH Talks, the brand has also partnered with Samsung to record a new eight-part podcast series – Women’s Health Australia, Uninterrupted – launching on Omny, Apple iTunes, Google Podcasts and the Women’s Health website from mid-September.
Josh Grace, Chief Marketing Officer, Samsung Electronics Australia said: “Our mission is to help people defy their barriers to progress. As our lives become faster, we know that maintaining your health – both physical and mental – can become a big challenge. This partnership with Women’s Health will directly support people in their personal journey to learn about health, fitness and nutrition.”
WH Talks joins Women’s Health Australia’s portfolio of market-leading brand extensions which include large-scale consumer event Fit Night Out, boutique fitness experiences Celeb Sweats and Secret Sweats and national campaign Women In Sport, now in its eighth year.