Woman’s Day magazine has maintained its hold over the Australian weekly magazine market, out selling its closest competitor by 43,384 copies in the latest Audited Media Association of Australia (AMAA) audit.
With an overall market share of 57.3% of all audited weekly Australian titles, Bauer Media is home to 6 out of the top ten selling weekly magazines in the country, providing advertisers with an unrivalled platform to connect with more women on a weekly basis than any other publisher.
On the results, Director of Sales for Bauer Media, Tony Kendall said, “Year-on-year, Bauer’s share of the weekly magazine market has increased 1.8%, to sell more than 10.8 million copies across a 3 month audit period. Combined with our brands constant digital and social evolution, weekly magazine brands are very much alive and connecting with Australian women.”
AMAA, July – September 2014 (weekly titles only).
∆Total market: includes all audited titles published in the period.
emmaTM conducted by Ipsos MediaCT, 12 months ending September 2014. Google Analytics, October 2014.
^Circulation categories compiled by Bauer based on genre.