WHO, Australia’s leading celebrity news and entertainment brand, has launched a new campaign in partnership with Holden – ‘WOMEN WHO’ – which recognises Australian women who have challenged the status quo and influenced society through their achievements.
Emma Nolan, Editor, WHO, says: “The WOMEN WHO initiative shines a light on visionaries who have inspired and empowered us to think, speak and act differently.
“Rather than commending women for their authority and fame, the purpose of this campaign is to recognise women who continually lead, inspire, fight and care.
“We are proud to launch this campaign together with Holden who as a brand, has supported gender equality and promoted the empowerment of women.”
The four-week campaign will celebrate women across varying fields, including WOMEN WHO Lead, WOMEN WHO Inspire, WOMEN WHO Fight and WOMEN WHO Care.
The campaign commences today with WOMEN WHO Lead with a stunning portfolio including Michelle Bridges, Samantha Harris, Moira Kelly, Samantha Wills and Natalie Bassingthwaighte.
Natalie Davey, General Manager, Marketing and Digital Communications for GM Holden comments: “As an iconic Australian brand, we have a responsibility to evolve with Australians and change the conversation and perspectives on women.
“The WOMEN WHO campaign celebrates women who have challenged the status quo and influenced the world via their achievements. These are the Australian women who lead the way and make us think differently – who both challenge and care as pioneers in their field.
“Supporting gender equality and empowering women is very important to Holden, which is why we are proud to be part of such an incredible initiative celebrating the achievements of so many inspiring women.”
The WOMEN WHO campaign will be profiled across all WHO touch points, including print online, social and Channel Seven’s The Morning Show.
Ann-Maree Mulders, Head of Youth and Entertainment Sales, comments: “Women WHO is a celebration of female empowerment and women making a real difference. The Holden partnership is anchored in authentic and engaging content and we envisage the campaign will become a signature WHO campaign for years to come.”
The launch coincides with the all-new premium digital experience for WHO. The new site utilises a cleaner, elegant layout with minimal visual clutter, closer alignment to the magazine in terms of colour fonts and typography and an optimised, premium experience throughout.
Every month, WHO delivers a total audience footprint of over 1.7 million touch points, with the site growing 78% in UAs since May 2016.