Results for the Vogue Fashion’s Night Out (VFNO) event that ran at the end of 2014 are now available:
• Over 600 retailers and 180,000 consumers got involved in the event.
• 76% of consumers attended VFNO in 2014 after attending it in a previous year.
• 77% of VFNO participants made a purchase.
• 42% made a purchase that exceeded their set budget.
Vogue Australia editor-¬‐in-¬‐chief Edwina McCann said: “Every year I am always so blown away by the buzz in the air at Vogue Fashion’s Night Out. 2014 was no different with people everywhere celebrating the best of the Australian fashion industry. It is such a pleasure working with all the retailers and our event partners and I can’t wait for this year, it’s going to be bigger than ever.”
Encourage your brands to get involved this year!
For further information contact Elle Ritson at NewsLifeMedia