Vogue Australia editor-in-chief Edwina McCann announced Australian dates and locations for the global shopping celebration, Fashion’s Night Out 2015. For the first time the event will be held in both Melbourne and Sydney.
The inaugural Vogue Fashion’s Night Out Melbourne will be held on Friday 28 August throughout the Melbourne CBD. Vogue Fashion’s Night Out Melbourne will feature as a part of Melbourne Spring Fashion Week’s opening weekend shopping event, MSFW: Shop the City in partnership with the City of Melbourne. The Melbourne event will officially kick off Vogue Fashion’s Night Out celebrations globally as the first city around the world to celebrate Fashion’s Night Out in 2015.
Sydney will follow with the 6th annual Vogue Fashion’s Night Out on Thursday 3 September in the Sydney CBD in partnership with the City of Sydney. Anticipating this year’s event will see over 180,000 shoppers and hundreds of retailers to once again bring the Sydney CBD to life.
Ms McCann said: “Vogue Fashion’s Night Out continues to grow every year and it’s incredibly exciting that we are expanding the event this year by celebrating in both Melbourne and Sydney. I am in awe of the number of people the event brings into the city and just watching people have a great time and shop. The buzz on the night is extraordinary and with our theme for this year being a night time carnival both events are going to be a lot of fun and bring unprecedented theatre to both cities.
“Vogue Fashion’s Night Out supports the Australian fashion industry and is all about engaging consumers in a free event that allows every person to shop like a Vogue VIP. At this year’s one-night-only events, shoppers can expect live entertainment, special offers, celebrities, fashion industry VIPs, exclusive runway shows and the champagne will be flowing as the Melbourne and Sydney CBDs come to life with brands celebrating the once a year retail highlight.”
Vogue Fashion’s Night Out, in its seventh year globally, will be celebrated in 19 countries around the world in 2015.
Olympus is the presenting partner of Vogue Fashion’s Night Out 2015 with David Jones as the exclusive retail partner.
With activations and special announcements being unveiled over the next few months, head to www.vogue.com.au/FNO for more details and to stay up-to-date.