Magazines

Roy Morgan Readership report shows increase in magazine brand readers

A total of 15,117,000 Australians aged 14+ (74.1 per cent) read magazines whether in print or online either via the web or an app. That is up 0.7 per cent, or 110,000, from a year ago according to the results released from the Roy Morgan Australian Readership report for the 12 months to September 2018.

Readership of print magazines was more than 13.6 million Australians aged 14+ (66.8 per cent), down 0.4 per cent, or 57,000, from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 50,377 Australians aged 14+ in the 12 months to September 2018.

Clear majority of Top 15 Magazines grow their Print Readership

Nine of Australia’s Top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least 5 per cent on a year ago. In addition, the new Take 5 (Monthly) magazine has entered the list as the ninth most widely read magazine in Australia.

Other leading magazines to perform strongly include Women’s Weekly readership up by 4.1 per cent), Royal Auto (+12.9 per cent), Taste.com.au Magazine (+9 per cent), Road Ahead (+8.9 per cent), Australian Geographic (+1.1 per cent), House & Garden (+3.6 per cent) and just outside the Top 15 Gardening Australia was up a stunning 34.2 per cent.

Publication Sep 2017
(‘000s)
Sep 2018
(‘000s)
% change
Coles Magazine 3,975 4,618 16.2%
Fresh 3,828 4,124 7.7%
Better Homes & Gardens 1,728 1,623 -6.1%
Women’s Weekly 1,479 1,539 4.1%
National Geographic 1,048 1,275 21.7%
Woman’s Day 1,282 1,246 -2.8%
New Idea 1,094 1,038 -5.1%
Open Road (NSW) 1,052 1,030 -2.1%
Take 5 (Monthly)* 736
Royal Auto (Vic) 628 709 12.9%
Taste.com.au Magazine 612 667 9.0%
Road Ahead (Qld) 604 658 8.9%
That’s Life 670 621 -7.3%
Australian Geographic 570 576 1.1%
House & Garden 521 540 3.6%

*Take 5 (Monthly) is an annual figure based of four months of interviewing from June – September 2018 only.

The five most read categories of magazines

  • Food & Entertainment (6,648,000 Australians, 32.6% of the population);
  • General Interest (4,706,000 Australians, 23.1% of the population);
  • Mass Women’s (3,396,000 Australians, 16.7% of the population);
  • Home & Garden (2,882,000 Australians, 14.1% of the population);
  • Business, Financial & Airline (1,602,000 Australians, 7.9% of the population).