News Prestige Network’s editorial director of Vogue Australia, Vogue Living and GQ Australia Edwina McCann has announced that Rebecca Caratti has been appointed editor of prestige design and lifestyle brand Vogue Living.
In her new role, which she starts immediately, Caratti will be responsible for the editorial direction and growth of the Vogue Living brand.
With over 12 years’ experience in media, including launch editor of Buro247.com.au and style editor at Vogue Australia, Caratti has a strong editorial and commercial approach to publishing with a sophisticated eye and modern take on lifestyle, fashion and culture.
McCann said: “Rebecca is a talented editor with a deep understanding of premium content delivery and audiences across print, digital, social and experiential engagement. She also has a clear understanding of the ethos of a prestige brand such as Vogue Living.
“I’m delighted that Rebecca is returning to the Vogue brand to take on the new challenge of leading the development of Vogue Living. It is an important time for the growth of the brand as we further position it to an affluent female, fashion-forward audience with contemporary aspirations across design, interiors architecture, lifestyle, travel and entertaining.
“Vogue Living is a key focus for the News Prestige Network this year as we bring exciting new brand platforms to market.”
Caratti joined News in February 2015 as launch editor of lifestyle and culture brand Buro247.com.au. Here she was responsible for the editorial direction and growth of the digital platform in Australia. Before that, she spent 15 months in London and Paris working as a freelance stylist and writer. Prior to her time overseas, Caratti was the style editor at Vogue Australia. She was also market editor for Harper’s Bazaar.
Caratti said: “Returning to the Vogue family to edit a title with such a rich 50-year heritage is a thrill – and so is the chance to collaborate again with the wonderful Edwina McCann. I’m looking forward to injecting a fresh new perspective into the Vogue Living brand.”
Vogue Living has established itself as Australia’s foremost prestige design and lifestyle media brand. It has the leading audience* of any prestige home and lifestyle media brand in the country, along with strong followings from the most design-forward cities in the world – Milan, New York, Paris and Los Angeles.
Source: *Vogue Living has a readership of 295,000 (EMMA, November 2017) and a social media audience of over 2.8 million across Facebook (1.917 million likes), Instagram (816,000 followers), Twitter (26,800 followers) and Pinterest (41,800 followers).