Pacific has today announced three new additions to its sales ranks with digital specialists Rebecca Penn, Merson Lewis and Joe Revill joining to further accelerate the business’ online and content-led client offerings.
The appointments follow Pacific’s significant investment in data and insights with the launch of Pacific Insights (Pi) and a Customer Data Platform powered by TEG Analytics as well as the launch earlier this year of content and marketing consultancy, Eve.
Penn takes on the role of Group Sales Manager. She was most recently Group Sales Director at Allure Media and prior to that worked at RhythmOne. Penn brings to Pacific a strong management background, agency connections and extensive digital experience.
Lewis has been appointed to the newly created role of Head of Digital Trading. The role will involve driving digital revenue through new products such as video, audio and general content solutions, all backed by Pacific’s Customer Data Platform. Lewis joins from ARN where he was Digital Group Sales Manager.
Also appointed to a newly created role, Revill takes on the position of Head of NSW Agency Sales where he will help Pacific’s agency team drive better outcomes and build on relationships in-market. Revill was previously Director of Advertising and Brand Partnerships at Discovery Networks and prior to that worked at Bauer Media where he built out digital commercial products.
Pacific National Sales Director Andrew Brain said: “Pacific’s ongoing evolution has seen our media offering grow beyond print, digital and social to include audio, video and events as we continue to extend and explore the role our brands play in consumers’ lives. This focus has brought new and younger audiences into our ecosystems, enabling clients to drive deep connections via end-to-end marketing solutions. Welcoming digital-first, content-led media professionals to our team further cements our commitment to agility and innovation.”
The three appointments are effective immediately.