As part of Pacific’s ongoing commitment to growing the digital offering of the business, Andrew Brain has been appointed Director of Digital Sales.
Brain joins Pacific following stints at Australian Radio Network, Adshel and Bauer Media where he held a series of top-level digitally-focused executive roles.
His remit involves the commercialisation of Pacific’s digital assets including the publisher’s programmatic offering and its video strategy.
“The appetite at Pacific for digital is what drew me to the role. The deep investment in building digital assets and audiences can already be seen by the fact we boast Australia’s number one women’s network. I’m excited to educate the market about this and shift the perception once and for all that we are only a magazine publisher,” said Brain.
Nicole Bence, Commercial Director for Pacific, said: “We’re thrilled to add Andrew to our digital ranks. He joins us at the perfect time as we look to capitalise on our terrific audience numbers across our digital brands and leverage our value as cultural content creators.”
The most recent Nielsen Digital Panel figures for October show Pacific has a total unique audience of 2.206 million.