NewsLifeMedia’s lifestyle publisher Nick Smith announced a major investment in its luxury media portfolio with the launch of new digital destinations for Vogue Australia, Vogue Living and GQ Australia to deliver next phase of growth for the already category leading websites.
The new sites for vogue.com.au, vogueliving.com.au and gq.com.au have been optimised to take advantage of growing mobile audiences for the brands and to improve both the customer experience and the available advertiser product suite.
Now live the sites are fully responsive to deliver a seamless user experience across any device from the smallest smartphone to the widest smart TV. Added features include social sign in and sharing, high impact and faster loading image galleries that responsively scale to browser screens, improved search tools to enhance usability, as well as simplified membership functionality.
For advertisers a greater number of rich media ad units are available across the spectrum of devices. Social sign in and progressive membership profiling of audiences, with the ability to capture more audience data, will enable improved contextual advertising and targeting. Ad-served promotions modules will improve visibility and traffic delivery for advertisers’ integrated campaigns.
Nick Smith said: “This is a customer led investment in innovation for Vogue Australia, Vogue Living and GQ Australia that allows us to deliver our brands wherever today’s consumer requires them, be it print, our digital editions, our social networks and our digital news delivered beautifully on any device.
“We now know our digital audience more intimately which is very exciting. This means we will not only be able to match our own products to our customer needs, but also allow incredible targeting for our valued advertisers.
“Behind-the-scenes we’re investing in our digital editorial teams to increase both our content output and our focus on analytics and what we call ‘data driven editorial’ to make sure our content is exactly what our audiences want. We continue to optimise our publishing cycle to ensure we deliver when consumers grab their smartphone in the morning through to when they put down their tablet at night.”
The launch of the new sites follows the debut last week of Buro247.com.au into the same prestige digital portfolio to target a younger, affluent, fashion and lifestyle consumer.