NewsLifeMedia’s lifestyle publisher Nick Smith unveiled all new product and positioning for Australia’s leading homes digital brand Homelife.com.au.
Homelife.com.au is the number one site in the homes category with a unique audience of 196,000 and a combined site member and social community of over 405,000. Now live, the new site provides a trusted place for Australians to turn to for every day home solutions.
The fully responsive Homelife.com.au has been designed to respond to the growing trend in ‘how to’ searches and deliver that information in a fast and accurate manner across any device solving every day home dilemmas. It features the very best in DIY and decorating, gardening, pet care, cleaning and de-cluttering, craft, and a calendar year of celebrations to make the everyday easier at home.
Nick Smith said: “We are leading the way in the homes category and our investment in Homelife.com.au is customer lead to enable us to deliver the next phase of growth for both consumers and advertisers. Our research validated that while home purchasing and renovation are big moments for consumers, they get an ongoing and, if you like, happier sense of achievement in completing the everyday things done at home, be it growing a garden or getting the home finances in order. Homelife.com.au is the place they turn to for the know-how and the best information on products and services to attain that sense of achievement.
“For our advertisers, the site also delivers new opportunities for homes utility, insurance, finance, DIY, pet, gardening, and FMCG clients to reach an active and high spending audience through NewsLifeMedia’s suite of ad products, be they display, native, content creation, social activation and network amplification.”
Homelife.com.au’s content strategy employs NewsLifeMedia’s data driven editorial expertise and intuitive content recommendation so that homeowners can find solutions and information on particular and related topics. Content contributions come from some of Australia’s leading influencers in the homes category including Melissa Penfold, one of this country’s foremost authorities on style and design; and respected interior designer and stylist, Shannon Fricke.
Homelife.com.au editor-in-chief Victoria Carey said: “We’ve been looking forward to delivering our Homelife.com.au community a new destination. This audience is house proud and puts a lot of thought into creating a home for their family and friends. We want them to love every minute of it.”
Homelife.com.au broadens NewsLifeMedia’s digital homes portfolio joining Insideout.com.au as a destination for renovation and expert advice, and VogueLiving.com.au with its focus on luxury home design. Homelife.com.au will also serve to refer audiences to the NewsLifeMedia homes portfolio including the popular Country Style.
Source: *Nielsen Online Ratings, January 2016