NewsLifeMedia’s group publisher of food brands Fiona Nilsson announced that delicious.com.au, the website for premium food and lifestyle brand delicious., is now live.
Delicious.com.au joins NewsLifeMedia’s digital network of trusted brands including news.com.au, kidspot.com.au, taste.com.au and vogue.com.au. Together the digital properties have a unique audience of 5.1million users* which will be used to drive referrals to delicious.com.au from day one.
Extending delicious. digitally builds out the brands premium offering across all platforms. The website launches with hundreds of menu plans for every occasion; thousands of recipes from top chefs and foodies from delicious.’ 14 year archive; the hottest restaurants, bars and cafes; and daily drinks, travel and style news.
Ms Nilsson said: “NewsLifeMedia is the leading food publisher in Australia and we are committed to delivering the best content on any device. Our aim for delicious.com.au is to lead in the premium food and lifestyle market, translating the trends for home with up-to-the-minute insights. Our goal for the site is an audience of over 300,000 users and 1.2 million page impressions. Evolving the brand from a monthly to a daily experience completes our delicious. platform offering and also allows us to offer our clients the most targeted marketing solutions.”
Delicious. editor-in-chief Kerrie McCallum said: “delicious. magazine has been at the forefront of all that is cutting edge in Australian food for over a decade. It is the launch pad for many of our most celebrated chefs and cooks, as well as the place passionate foodies go to find the latest restaurants, bars and travel destinations. delicious. is the go-to magazine for home cooks wanting to recreate great dishes they have had in restaurants they love.
“I’m so excited that our audience will now be able to access the delicious. brand 24/7 via delicious.com.au. Our goal is to win the hunger cycle and know everything our audience is hungry to do, see, eat and be, every minute of the day.”
The site will be powered by some of the best in the business with feature recipes, columns and articles from the delicious. family of contributors – Matt Moran, Jamie Oliver, Matt Preston, Colin Fassnidge, Silvia Colloca, Shannon Bennett, Anthony Puharich, Mike Bennie, Matt Wilkinson, Mike McEaneary, plus the delicious. team including Valli Little, Phoebe Rose Wood and Warren Mendes.
NewsLifeMedia took full ownership of delicious. earlier this year, after 13 years licencing it from the ABC, and through significant investment and repositioning delicious. will now be a dynamic premium food lifestyle destination across all platforms.
Delicious. is Australia’s highest selling premium food-lifestyle magazine, it is also the only Australian food magazine to be published internationally with licences in the UK and the Netherlands. The brand also extends to a range of books, fully enhanced-digital edition, events, merchandise sold locally and internationally and has a strong social audience of over 360,000.