NewsLifeMedia’s lifestyle publisher Nick Smith announced that lifestyle site Buro247.com.au is now live.
Launching in Australia under license to NewsLifeMedia, Buro 24/7 was founded by digital media powerhouse and style icon Miroslava Duma four years ago and is now one of the fastest growing digital lifestyle sites in the world.
Buro247.com.au is a fully responsive website dedicated to quality content on contemporary culture, including fashion, beauty, lifestyle, cultural commentary, travel, the arts and entertainment. It’s the ultimate online destination for a new generation of modern, style-conscious and culture-savvy young Australians to explore new trends and ideas.
Along with Buro247.com.au’s original Australian content the site will also leverage the global resources of Buro 24/7. It showcases the best of the best of Australian talent alongside international exclusives and up-to-the minute coverage from the wider Buro 24/7 network, all packaged across a platform that is sleek, high-end and highly browsable.
Nick Smith said: “NewsLifeMedia is a digitally innovative business and we are committed to bringing Australia the best digital and social content from around the world. We are so pleased to debut Buro247.com.au today. The site beautifully marries content from the highly successful international brand with coverage of local cultural influencers who have a distinctive global view and appeal.
“I also couldn’t be happier with the traction of both Mira and the brand Buro 24/7 with NewsLifeMedia’s valued advertisers. The site sits in our prestige digital portfolio for luxury and premium lifestyle advertisers and has already secured major sponsorship from luxury jeweler Tiffany & Co., Destination NSW, Cartier and Coach.”
Buro247.com.au features a selected group of culture makers who will provide readers with an intimate glimpse into their worlds and the very latest concepts and trends in their fields, which include food, interior design, academia, art, fitness, fashion and beauty. From Dr Shanthi Robertson, culture and society expert; Oliver Watts, artist and academic; Mitch Orr, chef and co-owner of ACME; and Margaret Zhang, fashion authority; Buro gives its readers global ideas with local flavour.
Buro247.com.au editor Rebecca Caratti said: “We are so excited to launch the latest extension of the Buro 24/7 global family in Australia. Buro 24/7 Australia is the kind of unique online destination I have always wanted to see hit the Australian market – a dynamic and innovative site that is a one-stop shop for all aspects of lifestyle and contemporary culture.
“Buro247.com.au is a true celebration of the incredible cultural, intellectual and creative talent that we have in our country and a way to open that up to the rest of the world. I can’t wait to see Buro Australia grow and to share the journey with our readers as it becomes the favourite digital destination for smart, savvy and stylish young Aussies across the country.”
Buro 24/7 founder Miroslava Duma will be in Australia next week during Australian Fashion Week to officially launch the site and to meet with key advertisers for the brand.
Buro 24/7 is a culture, lifestyle and fashion digital news bureau. It was born from the distinctive style, opinion and reportage of Miroslava Duma. Beginning in 2011 as a small start-up, it is now taking the world by storm and currently operates in six regions including Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East. Along with Australia, new sites are also set to launch in Malaysia, Singapore and Turkey.