NewsLifeMedia group publisher of food brands Fiona Nilsson announced a major investment and repositioning of Australia’s leading premium food and lifestyle brand delicious. following NewsLifeMedia taking full ownership of the brand after 13 years licencing it from the ABC.
From the March 2015 issue the new delicious. has been reimagined with stunning design, a host of editorial changes and some of Australia’s best foodies added to the mix. With new editorial depth, dimension and layering and a theme running through each issue the content is highly engaging and shareable. Lifestyle content has also increased to meet the demand of those seeking dynamic and exciting food experiences.
Fiona Nilsson said: “Through extensive research we identified an opportunity to provide an expanded premium food-lifestyle offering using the delicious. platform. We are now the sole owner of delicious. and through significant investment in the brand we are committed to its next stage of growth with a goal to bring the content to life across all platforms. The new magazine, our exciting digital plans and expanded events offering are just the beginning of many changes to come.
“As part of our strategy for the new delicious. we have introduced a range of very compelling integrated commercial opportunities to reach the highly sought after delicious. audience that we are also taking to market. These opportunities have been built directly around the target markets travel, finance, home, health, dining and entertaining needs.”
From its beginnings as the first celebrity chef magazine delicious. has been a step ahead of the market for the past 13 years. It has been a leader of all major food trends, interpreting the latest in trends for home cooks, championed Australian produce and food producers and for its readers, food is a pivotal focus in their lives and a key influence in their lifestyle decisions.
delicious. editor-in-chief Kerrie McCallum said: “delicious. is a brand that people fall in love with. The people, the words, the photography, the experiences and the food and we have delicious. insiders at every level – from our family of celebrity chefs to the local producers and right through to our passionate army of delicious. advocates.
“Food touches every aspect of our readers lives and they want to discover, experience and share impressive, yet effortless, food experiences. The new delicious. expands on this offering across all platforms. We’ve introduced some great new features from the art of entertaining, food escapes and more food and lifestyle news pages to longer form features, new regular contributors and launch our next generation dinner series. All while delivering on our promise of translating the latest food trends for the home.”
The core delicious. team of Valli Little, Jamie Oliver, Matt Preston and Jill Dupleix has also expanded to include a host of regular new contributors to provide even more depth and advice to the delicious. brand. Matt Moran, renowned for his creativity with Australian produce, will now be creating regular features to align with the delicious. Produce Awards pillars of earth, dairy, paddock and sea. Matt Wilkinson, Melbourne author and chef from Pope Joan will transform vegetables in creative and on-trend ways that translate to the home. Silvia Colloca, Italian cook, blogger, opera singer, actress and TV host, will be focusing on Italian home cooking with her own charming techniques. Mike McEnearney, famous for his Alexandria spot Kitchen My Mike, will have a one-page column each month on how-to be an ‘urban farmer’, going back to basics and made from scratch ideas with step-by-step pics. Anthony Huckstep, entertaining food critic and magazine editor, will feature an ingredient, trend, or movement around innovation in his ‘Innovators’ column each month. If someone is pioneering in a certain field, he will immerse himself in it and write about the experience. Mike Bennie returns to the delicious. fold to demystify wine in his inimitable and charming way each month.
This year also marks the 10 year anniversary of the delicious. Produce Awards and will see the brand focus on food innovation and the decade ahead.
delicious. is Australia’s highest selling premium food-lifestyle magazine, it is also the only Australian food magazine to be published internationally with licences in the UK and the Netherlands. The brand also extends to a range of books and merchandise sold locally and internationally.
At the relaunch of the magazine, Sheffield said: “I’m incredibly excited to announce the digital edition will be fully enhanced come July. We will be launching delicious.com.au in October and very quietly I’ve put aside some money for a TV pilot,” she said.