NewsLifeMedia announces June 2015 circulation results

NewsLifeMedia retains its leadership position in the food and prestige home categories, and continues to be the number one digital magazine publisher in Australia with 35.1% share of total digital sales, according to the latest Audited Media Association of Australia survey ending June 2015.

NewsLifeMedia’s CEO Nicole Sheffield said: “I am delighted that NewsLifeMedia continues to lead in the three core lifestyle genres that we operate in. We have some of the most powerful and trusted brands in this country and through continuous evolution and innovation we are delivering market leading products and platforms.

“We are very pleased with our circulation results as Inside Out achieved the largest rate of growth year-on-year in the homes category and Vogue Australia the largest increase in the fashion category. All of our titles enjoyed year-on-year growth besides Super Food Ideas however it remains the number one food magazine and we have just successfully relaunched the title with its circulation stabilising over recent issues.

“Our portfolio in expert areas of home, food and style has also seen the massive growth of social fuelling the value and interactions with the brands every day.”

NewsLifeMedia’s homes category continues to build following expansion and investment in the brands. Inside Out, Vogue Living and Country Style all increased circulation across both print and digital.

Inside Out has the largest rate of growth year-on-year in the homes category up 5.6% with a total masthead audit of 49,388 sales per month (47,377 copies of the print magazine and 2,011 digital sales). Inside Out has a readership of 148,000 and a social media audience of 1,405,096 across Facebook (1,049,296 likes), Twitter (16,500 followers), Instagram (141,000 followers) and Pinterest (198,300 followers).

Vogue Living gained 1.8% growth year-on-year across print and digital with a total masthead audit of 42,737 sales per month (41,659 copies of the print magazine and 1,078 digital sales). Vogue Living’s readership is 270,000 and the social media audience is 1,919,141 across Facebook (1,608,542 likes), Twitter (21,900 followers), Instagram (127,000 followers), Pinterest (25,200 followers) and Tumblr (136,499 followers).

Country Style has a total masthead audit of 62,836 sales per month – 62,122 copies of the print magazine and 714 digital sales – up 0.4% year-on-year. Country Style has a readership of 314,000 and a social media audience of 617,040 across Facebook (584,440 likes), Instagram (27,700 followers) and Pinterest (4,900 followers).

Vogue Australia has the largest increase in the fashion category growing 2.6% year-on-year with a total masthead audit of 53,503 sales per month (51,657 copies of the print magazine and 1,846 digital sales). Vogue Australia has a multi-platform readership of 511,000. Vogue Australia has a huge social media audience of 2,057,468 across Facebook (1,313,589 likes), Twitter (138,000 followers), Instagram (334,000 followers), Pinterest (33,700 followers) and Tumblr (238,179 followers).

NewsLifeMedia is the leading food publisher in Australia with Australia’s number one food and lifestyle website, Taste.com.au, and four out of the top five highest circulating food magazines – Super Food Ideas, delicious., donna hay magazine and Taste.com.au magazine – with a 70.6% share of the food category.

Super Food Ideas remains the number one food publication in Australia. It has a total masthead audit of 108,446 sales per month – 103,891 copies of the print magazine and 4,555 digital sales. Super Food Ideas has a readership of 693,000 and a social media audience of 242,921 across Facebook (234,872 likes), Twitter (1,841 followers), Instagram (4,708 followers) and Pinterest (1,500 followers).

delicious. remains Australia’s number one premium food glossy and is the second highest-selling food magazine overall with a total masthead audit of 94,694 sales per month (91,773 copies of the print magazine and 2,921 digital sales). Delicious has a readership of 561,000 and a social media audience of 334,692 across Facebook (278,679 likes), Twitter (7,484 followers) and Instagram (48,529 followers).

donna hay magazine is the third highest-selling food magazine overall with 0.9% growth year-on-year. It has a total masthead audit of 93,989 sales per month – 82,147 copies of the print magazine and continues to be Australia’s best-selling digital magazine with 11,842 copies per issue. donna hay has a readership of 668,000 and a social media audience of 502,343 across Facebook (314,084 likes), Twitter (96,238 followers), Instagram (72,621 followers) and Pinterest (19,400 followers).

Taste.com.au magazine has a total masthead audit of 81,646 sales per month, up 1.7% year-on-year (77,485 copies of the print magazine and 4,161 digital sales). Taste.com.au magazine has a readership of 612,000 and a social media audience of 237,054 across Facebook (198,525 likes), Twitter (17,793 followers), Instagram (6,928 followers) and Pinterest (13,808 followers).

NewsLifeMedia’s Taste.com.au has the biggest total monthly audience of any lifestyle brand with 6.056 million people consuming the Taste.com.au brand across the website, magazine and newspaper lift-out.

Source: AMAA Circulation, June 2015. Readership from EMMA, June 2015
Online data from Nielsen Online Ratings, July 2015

NewsLifeMedia announces June 2015 circulation results