NewsLifeMedia and Woolworths today revealed the first digital edition of Woolworths’ free customer magazine Fresh, launching with the January/February issue.
The all-new Fresh tablet edition features an Australian first for food magazines with the ability to add recipe ingredients directly to Woolworths’ online shopping cart from within the magazine, allowing readers to shop wherever they are. The app also includes step-by-step recipe videos, bonus recipes and exclusive content. The new tablet app was created for Woolworths by NewsLifeMedia’s client publishing division.
More than 3.2 million Australians* turn to Fresh magazine each month for their food and recipe inspiration, making it Australia’s most-read magazine ahead of Better Homes and Gardens and The Australian Women’s Weekly.
News Custom Content general manager Scott Williams said: “Fresh leads the way for supermarket magazines in this country with readers telling us that the family-friendly recipes, beautiful photography and focus on seasonality is the winning formula for their food inspiration.
“Our aim in launching the digital edition on tablet is to enhance that experience even further. We’ve created a tablet edition to excite readers with a range of features and utilities all designed to help them get the most out of their favourite magazine and make shopping and meal planning even easier.”
Woolworths’ Fresh magazine manager Nicky Harper said: “Each month Fresh magazine provides our customers with inspiring meal ideas, helpful hints and tips on fresh in season produce and exciting new products that are available in our stores. The new app builds on our ambition to help our customers save time and money when they shop at Woolworths.”
Woolworths is a leader in retail innovation and this launch builds on the success of the existing portfolio of Woolworths apps.
Features of Fresh tablet edition include:
• Interactive recipe index allowing readers to sort by meal, budget and health preferences
• Add to cart shopping integration with woolworthsonline.com.au
• Cook mode with simple recipe steps in larger format for use in the kitchen
• Social sharing
• Video recipe and how-to content
• Exclusive content and themed recipe collections
• Woolworths store locator
• Easily accessed archived issues
• Save your favourite recipes and articles for reading at a later date
Woolworths Fresh January/February issue is now available and can be downloaded free at:
*Readership: 3,219,000 – EMMA, October 2014