In preparation for another year of phenomenal tastes and expert insights, News Corp Australia’s food division Food Corp has released findings from its Food Trend Forecast Spring 19/Summer 20, a rich insight into the 8.8 million Australians who connect with the company’s food brands.
The report uncovers the top seasonal trends and mindsets through a variety of methods surrounding consumer lead data that are actually going to make a difference this Spring and Summer and importantly, drive action.
The Forecast revealed four key mindsets:
Generation Health – Millennials and Gen Z are recognised as ‘generation health’, progressively and relentlessly driving forward the agenda on personal health and the health of the planet.
Cultural Identity – As Australia starts to embrace native ingredients and the melting pot of cultures available, we have started to cultivate a new food identity, both sophisticated and ground-breaking.
Savvy Spenders – Consumers have become ever-more attuned to seeking out the best deals and value for their money and fresh produce.
Carefree Christmas – The festive season is the one time of the year where the mindful rules that usually apply to shopping, cooking and healthy eating get temporarily rewritten.
The Forecast illustrated the four top season trends:
Baking Made Simple – Consumers are focusing on quality, premium ingredients and letting them shine through.
Kitchen Gadgetry – The excitement for kitchen gadgets is exploding at every end of the spectrum. With 82% of clients saying it makes cooking more enjoyable*.
Into The Wild – Using what is growing wildly around them, consumers love utilising the environmentally friendly, ethical, waste reducing and cost appropriate benefits of foraging food.
Sophisticated Convenience – With busier lifestyles, consumers are more willing to reach into their wallets to pay a premium for convenience. With 3 in 5 main grocery buyers agreeing – “I look for ease and convenience when preparing meals”*.
For a summary of the Food Corp Trend Forecast Spring ’19/Summer ’20 visit www.newscorpaustralia.com or contact your local News Corp Australia sales representative.
Source: *Thinkspot Kitchen Appliances Omnibus, August 2018; n=614.
Source: *EMMA CMV, conducted by Ipsos, 12 months ending Mar 2019 (Base: Main Grocery Buyers age 14+)