Launching today, New Idea Investigates true crimes that captivated the nation with a new podcast series.
The series will see the re-opening of cold case files to explore what really happened in some of Australia’s most famous crimes. Hosted by veteran journalist Mary-Ann Harris, New Idea delves behind the scenes with new and exclusive interviews with victims’ families, police and witnesses to uncover the facts that have never been reported – until now.
Louisa Hatfield, General Manager, Entertainment and Family, said: “We wanted to open the cold case files of the real life, Australian crimes that shocked the nation. New Idea has been covering crime stories for decades and we are confident this new format will hit the mark with our highly engaged, loyal and growing audience.”
Executive Editor, Rachelle Mackintosh, added: “There is something captivating and highly emotional about hearing a witness or police account in the first person. New Idea Investigates chronicles the evidence, relives the key untold moments and reveals new twists in real-life cold cases that rely on new tips and breakthroughs to crack.”
The New Idea Investigates podcast will be available via iTunes and Omny FM and will be promoted via the brand’s website, EDM, social media and in print, with a total footprint of 5.2million according to the latest EMMA and Nielsen results.
Brett Wadelton, Head of Digital Content, said: “We’re always looking for new ways our audiences can connect with our trusted brands and premium original content, and what better way than with one of the fastest growing forms of digital media. New Idea Investigates is the first in a new portfolio of podcasts planned for 2018 as we continue to expand our reach and accelerate new ways for our powerful brands to tell amazing stories.”
Episode 1: Little Girls Lost
It’s a crime that’s haunted Australia since 1973 – what really happened when 11-year-old Joanne Ratcliffe and 4-year-old Kirste Gordon vanished from a suburban Adelaide football oval? New Idea speaks to Joanne Ratcliffe’s sister, Suzanne, for the inside story.
Episode 2: Little Girls Lost – Part 2
In the wake of the Beaumont children’s disappearance, the investigation into the abduction of Joanne Ratcliffe and Kirste Gordon continues. In this episode, Suzanne Ratcliffe reveals several new developments in the case and explains how these affected both her family and the detectives involved.