Australia’s number one men’s fitness brand, Men’s Health, has appointed Todd Liubinskas to the role of fitness director, with a focus on driving video-led content across the brand’s multitude of platforms.
Liubinskas has spent the last 17 years exploring all that human conditioning has to offer, founding three fitness-focused businesses; CSP Gym, CSP Athlete Factory and Coaching Zone Five Dock in Sydney.
The 35-year-old fitness expert has a holistic approach to health and fitness which extends well beyond the gym, making him the perfect fit for Men’s Health. In 2016, alongside his mother, he founded Let’s Get Going, a non-profit mentor and experience program that promotes the health and wellbeing of adults with intellectual or physical disabilities.
As the fitness director for Men’s Health, which has more than 2 million touchpoints, Liubinskas will lead fitness initiatives that will break down the barriers to health and fitness for the Men’s Health audience. He will be the brand’s go-to fitness resource, spearheading fitness content across video, print and digital, and will appear at Men’s Health events.
Scott Henderson, editor of Men’s Health, said: “Humble, knowledgeable, and incredibly fit; you wouldn’t expect a bloke of Todd’s status to be so level headed and selfless. But he is, and it’s these characteristics that were the driving force behind his appointment as the newest member of the growing Men’s Health team.”
Liubinskas said: “I’m ecstatic to be joining Men’s Health, the ultimate fitness platform for Aussie men. It’s the natural extension for my work in the fitness space, and what an exciting time to join the brand as Scott looks to engage new audiences and broaden its reach.”
 emma CMV Oct 2018, Nielsen DCR Dec 2018, Social Fast Facts Dec 2018