Following the success of The Parcel by marie claire and marie claire Ageless, Pacific Magazines is launching an Australian first with The Parcel by Men’s Health and The Parcel by Women’s Health; an all-new curated sampling service.
“Bringing the magazine pages to life, we’ve created a premium box of must-haves for active men and women, featuring a range of health, fitness, nutrition, grooming and beauty essentials, chosen by the editorial teams,” Peter Zavecz, Pacific Magazines CEO.
The first quarterly Men’s Health and Women’s Health Parcels will be delivered to consumer’s mid-April and include hand-picked seasonal fitness products and must-haves from partners like Clinique, Swisse, Aveda, Dove and more.
Answering client requests for this logical next step in The Parcel evolution, Australian Men’s Health and Women’s Health Parcels present a brand haloed experiential platform, a strong media ROI and a strategy defining consumer insights survey.
“What makes The Parcel unique is the credibility of a trusted masthead and the benefit of a cross-platform marketing campaign that includes TVC, social, online and in-mag. The model of sampling, exposure, consumer review and WOM offers our partners a proven platform that encourages product trial and purchase.” Peter Zavecz, Pacific Magazines CEO.
Early demand for both Parcels has been typically strong with over 1,000 people on the waitlist. There are a range of sign up options, including a single Parcel for $45, seasonal Parcels $42, or the annual for $160.