Under the ACCC guidance, Magazine Publishers Australia (MPA) and Magazine Distributors – Gordon & Gotch and Network Services have partnered to conduct a Newsagents pilot in 20 stores.
The 20 stores chosen, which represent a wide variety of newsagents, will start the pilot early June 2015. The aim of the pilot is to create a new efficient supply model for magazines. The pilot stores’ results will help shape a proposed code of conduct for distributors and publishers within the newsagency channel.
Mary Ann Azer, MPA Executive Director said, “This pilot is the first of its kind. It represents a large investment in resources whether time or money to improve magazines in newsagencies. MPA members sell over 50 million copies of magazines to newsagents annually and our aim is support newsagents to become a destination shop”.
Alf Maccioni, CEO of the Australian Newsagents Federation, the industry body representing 2300 newsagents across Australia, said: “We support any measure that will help newsagents increase their profitability within the magazine category. Magazines supply have been a legacy issue that to date has not been resolved. From this trial we believe that we will be able to obtain some valuable data that the ANF will share amongst its members. We are pleased that all parties have demonstrated a resolve to fix this issue”.