Bauer Media has announced Lorna Gray as the newly appointed Editor of Cosmopolitan.
Gray brings to the role 10 years of experience in print and digital media in Australia and the UK. Her background and knowledge of the magazine’s millennial audience will bring a new approach to content and operations, which will invigorate how Cosmopolitan connects with its readers.
Fiorella Di Santo, General Manager of Publishing at Bauer said, “We are so pleased to have promoted Lorna from within the business. She understands the Cosmopolitan brand and its audience. She will be responsible for continuing to build a strong brand identity across all channels be it on social, digital, events or in print.”
Of her appointment, Lorna said, “I’m thrilled to be taking on the role of editor for Cosmopolitan. COSMO is such an iconic brand with a clued-in community who are always looking for fresh, boundary-breaking content. I look forward to the challenge of reaching new audiences and continuing COSMO’s inimitable legacy with the talented team.”
Sarah Belle Murphy, General Manager of Digital at Bauer says “Over the last year, we have seen considerable growth to Bauer’s digital offering. As our digital platforms are an integral part of our business, Lorna’s extensive experience in digital, which includes her previous role as Senior Online Editor at Cosmopolitan, makes her the perfect fit for this role.”
Cosmopolitan continues to strengthen as a brand, experiencing steady audience growth in the last 12 months. In May, Cosmopolitan digital reached a monthly unique audience of 544,438.