Bauer Media has announced that Justine Cullen, Editor-in-Chief of ELLE Australia, will depart the business at the end of the month.
Justine has been at Bauer Media for 10 years, five of those leading the helm on one of Australia’s leading fashion and lifestyle brands, ELLE.
Under Justine’s reign, ELLE has consistently developed unique ways to excite and connect with new audiences through market-leading publishing innovations. In March, ELLE Australia launched its first ever ‘print-on-demand’ cover for the May 2018 issue, with five collector’s edition covers featuring young Australian female stars.
In June last year, ELLE created history by becoming the first Australian magazine to shoot both its cover and fashion editorial using the iPhone 7 Plus. In previous issues, ELLE has also partnered with Twitter, which saw the ELLE team move into Twitter’s Sydney office and give readers the opportunity to decide on the magazine’s content.
Of her departure, Justine said: “In ELLE we created a fashion magazine unlike any other on the Australian newsstand, one that questions the norm and champions the new, for a woman who cares about what she thinks and what she stands for just as much as what she wears.
“To have the honour of editing it at this powerful moment in time for all women has been a dream come true. But after 25 years in publishing, 10 years as an editor at Bauer and more than five years helming ELLE, the time has come to make the decision that feels right for me and my family. Thank you to everyone I’ve worked with over my career at Bauer, and especially to the wonderful ELLE team, in whose highly capable and talented hands I leave this brand that I continue to love so much.”
Fiorella Di Santo, Bauer Media General Manager – Publishing, said: “Justine’s contribution not only to ELLE but also to the magazine industry has been significant. Since launching ELLE five years ago, Justine has twice won PA Cover of the Year and has also secured consecutive year-on-year readership increases. She has continued to innovate and bring new ideas that keep the industry fresh while also delivering engaging content that inspires readers. We want to thank Justine for her incredible contribution and wish her every success for the future.”
Following Justine’s departure, Genevra Leek will step up as acting Editor-in-Chief for ELLE.