Premium VIP shopping night, InStyle Shops, will return to Sydney’s Macquarie Centre on Thursday 27 September and for the first time, will include dozens of stores right throughout the shopping complex.
First launched in 2017 and held twice a year, InStyle Shops is a partnership between InStyle – which has a has a total footprint of more than 1.3 million women across print, digital and social – and Macquarie Centre.
The event gives shoppers access to exclusive in-store discounts as well as one-on-one styling advice from the InStyle team who are on hand to guide shopping purchases. Initially conceived to showcase Macquarie Centre’s Fashion Galleria, the event has now expanded and for its fourth outing moves to a Thursday night to coincide with late night shopping.
Brands participating in the event include Mimco, Nine West, Oroton, Osker, SEED, Sheike, Thomas Sabo, Trenery, Zimmermann, Alice McCall, Calvin Klein, Mecca Maxima, Lovisa, Jurlique, Betts, Bonds, Bras N Things, Levis, Lorna Jane, Midas Shoes, Wittner Shoes, Wanted Shoes, Seafolly, Oxford, Windsor Smith and many more.
Shoppers can activate discounts with an InStyle Shops wristband and the first 500 guests will receive a coveted InStyle giftbag.
Emily Taylor, editor-in-chief of InStyle, said: “We’re thrilled to continue our partnership with Macquarie Centre for the fourth InStyle Shops event. There’s no better way to bring the InStyle brand to life than in a high-end retail environment such as Macquarie Centre.”