Australia’s most premium fashion brand InStyle, which has a total audience footprint of more than 1.2 million, has unveiled a new modern look which comes to life within the pages of its March issue as well as online with the addition of a dedicated Women of Style vertical.
To coincide with the brand refresh, and align with the brand’s always on strategy, the dedicated Women of Style vertical has been added to instylemag.com.au. Featuring profiles of the women recognised by InStyle’s premier awards program, Women of Style which is held in May each year, the vertical was previously only live for four months of the year.
This refreshed format across all channels streamlines the audience experience with a modern aesthetic and easy access points as the InStyle brand evolves to take a more modern and inclusive approach heralding a new attitude to luxury.
To signal the change, InStyle has partnered with comedienne and Australian Instagram star Celeste Barber who has a global following of 5.4 million. Barber appears on InStyle’s March cover as well as in snackable social videos, a digital cover and a mini film that will be seeded across InStyle’s digital platforms.
Emily Taylor, editor of InStyle, said: “Putting Celeste on the cover was a bold choice but we firmly believe she represents the changing face of luxury. Celeste’s one woman who has really made me laugh and rethink what’s real in the last 12 months or so. And not just me: Hollywood heavyweights and fashion’s inner circle – ahem, Tom Ford – can’t seem to get enough of her down-to-earth humour, either. So, it was a no-brainer to ask her to partner with us for this milestone edition and Celeste’s first glossy cover.”
At its core, InStyle remains the shopper’s bible and continues to be at the forefront of fashion, delivering the best of what’s in store every month in the magazine and online.
InStyle’s March issue, featuring Celeste Barber, is on sale from February 14.
 emma CMV Oct 2018, Nielsen DCR Dec 2018, Social Fast Facts Dec 2018