InStyle carves new territory for magazine covers

InStyle Australia has carved new territory, unveiling its July cover captured in a fleeting moment with Jesinta Franklin from a custom “photo booth” built backstage at the InStyle and Audi Women of Style Awards last month.

InStyle editor Emily Taylor comments, “Normally a cover takes months of planning, weeks of styling and hours of hair and make-up in order to create the perfect shot. When Jesinta stepped into the booth, something unexpected happened: a brief, quiet and unguarded moment, captured in a split-second, before the party atmosphere broke the spell. In that moment, I knew we had caught something special – an engaging and powerful image that jumped out at me. When I saw the shots of the night back in the office I realised that this was my next cover.”

The magazine features a candid 13-page portfolio of guests at the InStyle and Audi Women of Style Awards and reveals a glimpse of the lively and glamorous behind-the-scenes moments with some of the country’s most recognisable faces including Jessica Gomes, Marta Dusseldorp, Melissa Doyle, Krew Boylan, Jordan Barrett, Elyse Taylor, Zac Stenmark, Samantha Wills, Terry Biviano, Lindy Klim, Kerri-Anne Kennerley, Dami Im, Layne Beachley, April-Rose Pengilly, Kirk Pengilly, Natalie Bassingthwaighte, Michelle Bridges and Steve Willis amongst others.

Over the past nine years, the InStyle and Audi Women of Style Awards have become one of the
country’s most esteemed gala Awards evenings, celebrating women of achievement in nine
categories including Lifestyle, Arts & Culture, Science, Fashion, Beauty, Sport, Charity &
Community, Business and Entertainment. This year’s Awards happened five weeks ago on the 17th of May.

Emily Taylor adds, “The custom-built photo studio afforded the InStyle team a unique opportunity to produce sleek, current and engaging content direct from the event for its style-obsessed audience. We are thrilled with this month’s cover. Not only does it capture Jesinta’s inner beauty and strength – something she has in spades – but offers a new twist on the traditional magazine cover shoot.”

Other guests captured in the reportage include Laura Brown (Editor In Chief, InStyle US), Gillian
Armstrong, Nicole Warne, Ollie Henderson, Rachel Perkins, Lianna Perdis, Ella Havelka, Michelle Bridges, Steve Willis, Sally Obermeder and Kylie Gillies.

 

InStyle carves new territory for magazine covers