The December issue of Bauer Media’s ELLE is experiencing an incredible upsurge in sales and is nearing sell-out in response to the magazine’s #ELLExSpell brand collaboration.
The December issue, on sale since Monday 26th November, features a unique partnership with sustainable fashion label Spell & The Gypsy Collective with readers receiving one of two bespoke scarves by the cult favourite brand. The scarves were designed exclusively for ELLE and are made from sustainable LENZING (TM) Modal and attached to the magazine with biodegradable packaging.
The #ELLExSpell scarf has seen December ELLE experience a phenomenal increase in sales; more than 10 times that of the latest average.
ELLE December is on track to sell out, however, consumers still wishing to purchase will have to hunt down the limited copies still available, or wait until Monday when limited stock will be replenished to stockists.
ELLE Editor Genevra Leek is thrilled with the results. “It’s wonderful to see such an uplift for the December issue and that readers have reacted so positively to this collaboration,” said Leek. “ELLE was excited to work with Spell as both brands have creativity, spirit and innovation at their core.”