News Corp Australia’s premium food-lifestyle brand delicious. today announced a renewed naming rights partnership with American Express for the second annual delicious. Month Out.
American Express delicious. Month Out 2021 returns bigger than ever in May, with Brisbane and Melbourne joining Sydney for a month of food and festivities. The campaign has been designed to encourage consumers to support and enjoy the cities’ diverse and rich restaurant culture with special dining offers, events and experiences.
delicious. editorial director Kerrie McCallum said: “We couldn’t be prouder to be working with our partner, American Express, again for 2021, and at being able to extend delicious. Month Out to Sydney, Melbourne and Brisbane for the entire month of May.
“Together we will create a month of deliciousness for consumers to embrace the personality of their region, celebrate its unique food and drink offerings, its people, and discover something new within their own community.
“Plus investing back into local businesses that need our support is a big win-win. The industry needs us more than ever – be it corner cafes, local bars, restaurants and more, the world of hospitality has suffered from the extended lockdowns across different states.”
American Express Vice President of Brand, Charge Cards and Experiences Naysla Edwards said: “It is with much excitement and anticipation that we partner with delicious. for a second year to shine a spotlight on the amazing restaurants, bars, pubs and cafes that we have in this country and the people that power them.
“This year we’re extending our exclusive American Express Card Member offer to more than 18,000 locations in Sydney, Melbourne and Brisbane and hosting a month of events and unforgettable experiences – all in support of reinvigorating the hospitality industry.
“As we see the shoots of economic recovery start to blossom, it’s our collective responsibility to help all of these businesses get back on track by spending with them. American Express is encouraging action through important initiatives such as delicious. Month Out, and our Shop Small program.”
delicious. also confirmed supporting partners for the event are Resy, who will be the official restaurant booking partner, and Calabria Family Wines. The Daily Telegraph and The Sunday Telegraph (NSW), The Courier-Mail and The Sunday Mail (QLD), Herald Sun and Sunday Herald Sun (VIC) are also on board to reach as many consumers as possible with information on all of the offers and experiences available throughout May.
The Month Out will be supported by a fully integrated three-month marketing and editorial campaign.
American Express delicious. Month Out is about engaging consumers with experiences that encourage them to go out and increase footfall and sales for food and retail businesses, while continuing to adhere to Covid safety guidelines.