delicious. has revealed two new brand extensions, as the winners of the 2019 delicious. Harvey Norman Produce Awards, the country’s most prestigious food industry event, were announced overnight at a gala ceremony at the State Theatre in Sydney.
delicious. editor-in-chief Kerrie McCallum said the exciting expansion plans would evolve and enhance the delicious. content offering for both consumers and clients.
“We’re thrilled to announce the launch of delicious. Sydney and delicious. South Australia as they offer us another great way to connect with our audience and grow our lead in the premium food category,” Ms McCallum said.
delicious. is extending its reach in Sydney by partnering with The Daily Telegraph to launch delicious. Sydney on August 29, joining the popular delicious. on Sunday in Stellar every Sunday in The Sunday Telegraph.
The Daily Telegraph editor Ben English said: “Dining out remains a key part of our readers’ lifestyle. They love eating out and being the first to hear about new venues and food trends.
“We influence and also deliver 600,000+ potential diners to advertisers each week.
“delicious. Sydney will be edited by The Daily Telegraph’s Sally Coates every Thursday and these pages will feature the latest industry news, restaurant reviews and Q&As with high-profile chefs plus the in-demand foodies our readers want to know about.
“From high-end restaurants to value-for-money dining, our readers have a keen appetite for food content so we are delighted to partner with delicious. on this.”
delicious. is extending its reach in South Australia, partnering with The Advertiser, SA Weekend and Sunday Mail.
From September 18 the Source SA brand, which has served as a strong marker of South Australia’s growing paddock-to-plate credentials, will shift to a weekly delicious. South Australia liftout to further this relationship.
Every Wednesday, delicious. South Australia will interpret the latest trends for home cooks, offer exclusive content from high-profile chefs, source local produce and highlight the hottest new restaurants. On Saturdays, the delicious. pages in SA Weekend will offer the week’s must-read restaurant review as well as chef recipes and new products. Followed on Sunday by the highlights of the week.
delicious. South Australia will be edited by The Advertiser’s head of food and wine/lifestyle, Jessica Galletly.
Now in its 14th year, the delicious. Harvey Norman Produce Awards celebrate the country’s new, innovative, native and consistently outstanding Australian ingredients grown, caught, sourced or produced with dedication, passion, knowledge and regard for the environment. Some of Australia’s most renowned chefs and food industry leaders joined the delicious. team and finalists at the annual awards ceremony last night.
Seventeen awards, 16 trophies, and 30 gold medals were presented, with each of the State winners across four major categories (From the Dairy, From the Earth, From the Paddock and From the Sea) decided by the National Judging Panel, and considered for the overall Producer of the Year Award presented by Harvey Norman, which was last night awarded to Bruce Collis for his Seasonal Wild Caught Fish (VIC).
Ms McCallum said: “The delicious. Harvey Norman Produce Awards not only influence what you may see on restaurant menus for the next year to come, but most importantly give credit to the people who care for the produce that lands on our plates. It has never been more important to get behind our farmers and small producers. They need our help.”
The full list of delicious. Harvey Norman Produce Awards winners and gold medallists is presented in the September 2019 issue of delicious. on sale Thursday, 22 August and on delicious.com.au.
The delicious. #knowyourproducer campaign launched in May across News Corp Australia’s TV, digital, print and social network is in market until August 31, 2019. Led by a video series sharing the important stories of Australia’s best and most innovative producers, the campaign has been designed to help consumers understand where their food comes from.
delicious. is Australia’s leading premium food and lifestyle media brand reaching over 1.9 million* people every month across print and digital. delicious.com.au has a unique audience of 866,000** and a social audience of more than 1 million.
Source: *emmaTM conducted by Ipsos, 12 months ending May 2019, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, May 2019. All ppl 14+
**Nielsen Digital Content Ratings, Monthly Tagged, July 2019, Text, People 2+, Census.